Hooray! And with that, I just created my first fundraising campaign. No need to worry that your (not-so-hard) work will be lost to a poor Internet connection. On top of the short campaign creation process and excellent prompts, GoFundMe also autosaves as you go. (Want more examples of how GoFundMe motivates user behavior? View the video featured at the beginning of this page.) I want to tell my story well, so I’ll happily upload a photo. Add a Photo or Video might be met with a range of reactions from, “Ugh, that sounds hard,” to, “You can’t tell me what to do!” But GoFundMe sidesteps both of those by providing a brief explanation: A high-quality photo or video will help tell your story. What’s more, they go on to motivate why I should complete each step. I don’t have to guess what goes in each spot. GoFundMe uses tons of great placeholder text to help its users understand exactly what each field is expecting. Next, GoFundMe does an excellent job at providing prompts to guide the fundraiser through the process. Making this process manageable means that more fundraisers will begin and complete the campaign creation process. Each one is absolutely vital, with any “nice-to-have” steps removed. GoFundMe nails it here! First, there are very few steps to create a campaign. It needs to be simple and straightforward to create a crowdfunding campaign. Easy to Create a Campaignįirst things first: basic usability. Let’s take a deeper look at each of these.
The ideal fundraiser moves from one stage to the next to ultimately be successful: What does a great campaign creation process look like? There are several UX goals that need to be prioritized at different times in the user flow. Start with our Better Sharing Workbook today!
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